3 Things I Learned This Week (June 19th Edition)

I want to share with you 3 things I learned this past week…

Personally, these are some of my favorite blogs to read… So I’m going to start doing it myself.

Let’s dive into it…

1. Here’s how I started a trend in email marketing

Do you notice a lot of marketers talking about inflation right now? Well, I’m taking full credit for that angle.


Because of one word…research.

Marketers tend to write about trends when it’s too late…or when everyone is already talking about it.

You want to find yourself in the middle…

This means you write about a topic that’s on people’s minds…but not many are openly talking about it just yet.

Here’s how I was able to jump on the inflation angle before anyone…

I had a promotion recently that typically always converts well… however, it didn’t convert this time.

So instead of guessing what the problem was…I just asked the email list to reply to the email on why they weren’t attending the event.

We got over 500 responses, and the central theme was that inflation was taking a big toll on people (ticket costs, travel, hotels, etc.).

So we pivoted our promotion and offered a live stream version…

Now the economy at this time was doing fine…stocks were still up and crypto wasn’t tanking just yet.

But I noticed my expenses were starting to go higher even if I spent less…so I knew this was the beginning of consumers starting to feel the effects of inflation.

And the 500 responses confirmed that for me…so I wrote about inflation for this client.

And so far the promotion has done over $100k.

The lesson here is to look for opportunities where a topic is on people’s minds…but it’s not mainstream yet. 

That’s where great profit lies…

***Side note, when I decided to use inflation as an angle…I went on google news and pulled all the data I could on inflation and then correlated it to the niche I was writing for. I urge you to do the same.

Speaking of inflation and the economy…

2. The best book I’ve read on finances is paying off

The economy is all over the place right now…

However, I read the book “I Will Teach You To Be Rich” by Ramit Sethi when I was 22….5 years later, his advice I’ve implemented has paid off BIG TIME.

This book taught me how to play the long game correctly. I can plan for my future…yet still enjoy the present moment and spend money on the things I enjoy in life.

He has a super simple method to follow on how to distribute your finances, and it has made life very easy for me. 

If you haven’t read this book and are struggling with your finances…I HIGHLY suggest you take the time to. 

This book is in my all-time top 3.

On to the final lesson I learned this week…

3. I no longer say “I am” when I meditate

Meditation has always been a struggle for me. I never got it and thought it was just a form of procrastination. (I still think this for certain people.)

But I recently read Ed Mylett’s “The Power Of One More” and he mentions something that made total sense to me.

“Your reticular activating system (RAS) filters things into your awareness that are important to you and filters out the things that are not…

Your RAS also helps explain the Law of Attraction…this concept that you attract what you tend to think about.

Let’s say you want a dog. You love huskies, but you never noticed how many of them you see during your day until you set your mind to work, deciding that’s the kind of dog you want. Suddenly, you see huskies everywhere.”

I’ve had this personally happen to me all the time…

I want a certain car… I start seeing that car everywhere on the road.

So I took Ed’s advice and am now implementing it into my meditation…

For example, instead of saying things like “I am a billionaire”… I’ll now say, “I want to be a billionaire.”


Because I don’t know what it feels like to be a billionaire. I don’t know the feeling of what you experience when you become that.

Instead, I’ll say, “I want to become a billionaire.” 

By saying “want” I’ll active my RAS to start looking for opportunities to get to what I want.

I’ve only been doing this for about 2 weeks now…but my meditations have never been better. I notice I’m seeing opportunities I usually don’t.

If you meditate, I suggest you give this a try for yourself.

Anyways, it’s a perfect 75 degrees in Newport Beach, so I’m off to the Beach.

Happy Father’s Day!



If you want to hear more from Conner Larkin,  join his private email list by filling out your information below: