Anytime I sit down to write an email for a product, service, or content…
I ask myself 3 questions…
They give me a blueprint to persuade people to take action…and I suggest you implement them into your emails to make more sales.
I learned this technique from Ken McCarthy (he’s well known in the internet marketing community) and I thank him everyday for sharing this simple secret.
They are…
- Who is going to be reading what I write?
- What do I want the person to DO as a result of reading what I write?
- What does this person already know- about me…about the product, service, or content I’m sharing…about the problem the product, service, or content solves?
It seems simple…but it clarifies exactly what you’re trying to communicate.
Far too many times I see email copy that does NOT fully think out these questions…and their sales suffer as a result.
Here’s an example of a recent promotion for a self-defense company I write for…
We sold an advanced seminar and before I wrote anything…I answered the 3 golden questions.
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Who is going to be reading this?
- People who have previously purchased and attended the self-defense foundation seminar.
What do I want the person to DO as a result of reading these emails?
- I want them to click the link in the email to have them register for the advanced version of the self-defense seminar.
What does this person already know- about me…about the product,service, or content I’m sharing…about the problem the product, service, or content solves?
- They already know about the expert I’m writing for because they have previously purchased and attended a basic live training seminar.
- They do NOT know about this product because it’s the first time we’re offering it to the public…
- However, with the political environment, civil unrest, rise in crime, and the uncertainty of the pandemic…they know there’s a problem. The chances of violence coming into their life is heightened to a level not seen before…which is threatening the safety of themselves and their families.
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This promotion went out to a small segment of the email list (~1,300 people) and it did over $100,000 in sales.
The answers to the questions above made the writing for this promotion VERY clear… and I wrote the emails with ease because I knew exactly who I was talking to and how to effectively and efficiently communicate with them.
So, why do I suggest you ask yourself these 3 questions EVERY TIME you send an email to your list?
Well, the results speak for themselves…
But even more important…the goal of copywriting is to persuade.
And persuasion is everything…
It gives you the ability to influence…
And if you don’t have influence…
Your business won’t get traction…
Which means you won’t be able to effectively communicate your business’s unique value to the world…
So the next time you send an email to your list…ask yourself these 3 questions before anything is written. You’ll create a persuasion blueprint for any call-to-action you have in every email you write.
That’s all for now. Hope this helps.
– Conner Larkin
